Let’s get straight to the chase: how did they do it? Somebody was kind enough to upload a presentation of Drew Houston (Cofounder & CEO, Dropbox), on how they used the lean startup approach to grow Dropbox.ĭropbox Startup Lessons Learned from gueste94e4c People, we’re talking about a 3900% growth in 15 months! What happened between 20? Well, Dropbox managed to double its user base every three months, resulting in its users sending 2.8M invites in April 2010. September 2017: 33.9M registered users, 10B evaluation + 1B revenue.Let’s have a quick dive into Dropbox’s metric history:

It’s already a cliche to try to convince you if referral marketing works or not (of course they do) and why, so instead, this article is solely focused on the how.ĭropbox’s referral program is possibly one of the most famous cases of referral marketing.Īlmost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself. How a small cosmetics brand got 4K+, and a few thousand in sales in 5 days.How Harry’s gathered 100K emails in a single week with a milestone referral program.How the Hustle’s milestone referral program earned them 300k fanatics.

This is the 3rd addition to the “How the hell did they pull this” series- it’s not official, I like to name things.

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